Camping is one of the most popular hobbies around. When the warmer seasons arrive, millions of Americans around the country gather their friends and family to enjoy a weekend together. What campground marketing should do is offer repeat customers and new customers alike the means to find the information they need to enjoy themselves, from price ranges to amenities they can expect to use when they arrive. Likewise, a poor campground marketing campaign risks undermining your entire business model and driving away people who would otherwise enjoy the services your brand has to offer them during the sweltering weather.
What Do Customers Want In Their Campground?
Your campground marketing should be closely in tune with what customers both want and need out of their experience. The best tourism websites will have all that they have to offer front and center, making it easy for families to decide what’s best for their budget. The kind of amenities you have, such as showers and fire pits, as well as nearby attractions are some of the most popular searches for campers.
Why Is Digital Marketing Superior To Conventional Marketing?
There’s no need to eliminate traditional marketing, like print or mail, but digital marketing is rising to the forefront of many industries for a reason. It’s affordable, accessible and can often reach a much wider audience than older tactics combined. SEO leads, for example, have an impressive 14% close rate. Outbound leads, on the other hand, barely squeak in at 2%. Your bed and breakfast website benefits greatly from digital marketing not just for the affordability, but through how customers prefer to search for information.
What About Mobile Devices?
More and more customers prefer to search through their mobile devices. A majority 90% of customers will check online reviews before committing to either a service or a product, while another 85% of customers use the web to find a local business to visit. Overall? When shopping online, 45% of shoppers will start with a search engine. This is valuable information that can properly steer your campground marketing campaign toward something far more successful.
How Can My Campground Marketing Campaign Stand Out?
The tourism and camping industry is a vibrant one. In order to take advantage of hungry customers and family vacations your travel website design needs to fulfill a few basic functions. The most important is for it to be accessible for mobile devices. Well over 30% of mobile searches are related to a specific location and many seek out businesses they are within driving distance from. Your website should be simple, easy-to-navigate and approachable from a design standpoint. Last, but not least, taking advantage of digital marketing or SEO tactics will help redirect customers to your brand. Campground marketing doesn’t have to be a thing of the past. With digital marketing on your side, you and your customers will go far.